How Mobile First Indexing Will Change SEO in 2018
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You’ve heard about it for months now, and it’s finally here:
mobile-first indexing. Google has announced that it is investigating
ways to roll out their mobile-first indexing strategies which would put
mobile devices at the forefront of the search criteria.
In other words, if your website is not mobile-friendly, now is the time
to get started making sure it becomes mobile-friendly as soon as
possible.
There have been other rollouts of mobile-friendly algorithms that Google announced, while they emphasized the importance of mobile user interfaces and navigation. But the mobile-first indexing aspect of Google’s search engine is the most critical factor to the success of website owners because of how it determines whether people will be able to find your site in the future. What about SEO? Will it still be around in 2018? As the 8-ball says, “My sources say, ‘yes.'” Search engine optimization will still be around, and it will still play a large role in how people find your page.
But again, the search criteria will shift to the mobile user rather than traditional desktop users. Why? Statistics show that mobile users will soon outnumber desktop users by at least 2:1 and this trend is only expected to grow by leaps and bounds shortly. With so many people accessing content via mobile devices, you can start to understand why Google plans to make this their priority in 2018 and beyond. It’s not just a matter of knowing what SEO is… it’s also a matter of knowing how to set up your site properly for success.
Duda, a website creation platform, has focused their efforts on not only informing site owners and brands on how to best create their sites for mobile, they’ve actually just adapted it into their platform. While ‘mobile first’ is of extreme importance, it’s not something every site owner or brand thinks about when creating their site – however, that is no longer an issue for anyone creating a site on their platform, as it’s instantly done for them.
While it’s clear that the Duda platform has made it easier for site owners to create their sites without any tech skills required, and also making sure they are mobile-ready first — Duda is also making the resolution in 2018 to provide the best learning and resource tools for site owners and brands as well. Even with all of this in mind, it may be some time before we start to see Google rank mobile-first sites higher, while pushing non-mobile friendly sites down in the rankings.
Many sources within Google such as Gary Illyes, of Google development and search, say it may be a long time coming as to when the new indexing system will be fully ready and implemented, so this is good news to web owners who are worried that they won’t make the grade when the teacher gets the grading pen out! Before you panic and start outsourcing a team of mobile-friendly gurus to make your site mobile-friendly, know that the word in tech circles right now is that it will likely be a low impact update to start.
Google may start with using the mobile-index on websites that they know won’t be impacted at first. These would be sites that are already mobile-friendly or that have passed the test previously for having a “responsive website.” That being said, it’s essential that you know the day is coming when sites will be indexed first on their mobile aspect primarily, and you could get penalized later if your site is not up to par by the formal release date.
At the same time, it’s not just about making sure your site is mobile-friendly and good in the eyes of Google, it’s also important to make sure it’s loading fast as well. This is just one of the many parameters Google will be looking at when indexing a website. To further back up this statement, just a single second delay in page response can decrease your customer satisfaction and engagement by a whopping 16%. Click here to read up on even more statistics about how a slow site can literally ruin your online business.
Source: How Mobile First Indexing Will Change SEO in 2018
There have been other rollouts of mobile-friendly algorithms that Google announced, while they emphasized the importance of mobile user interfaces and navigation. But the mobile-first indexing aspect of Google’s search engine is the most critical factor to the success of website owners because of how it determines whether people will be able to find your site in the future. What about SEO? Will it still be around in 2018? As the 8-ball says, “My sources say, ‘yes.'” Search engine optimization will still be around, and it will still play a large role in how people find your page.
But again, the search criteria will shift to the mobile user rather than traditional desktop users. Why? Statistics show that mobile users will soon outnumber desktop users by at least 2:1 and this trend is only expected to grow by leaps and bounds shortly. With so many people accessing content via mobile devices, you can start to understand why Google plans to make this their priority in 2018 and beyond. It’s not just a matter of knowing what SEO is… it’s also a matter of knowing how to set up your site properly for success.
Duda, a website creation platform, has focused their efforts on not only informing site owners and brands on how to best create their sites for mobile, they’ve actually just adapted it into their platform. While ‘mobile first’ is of extreme importance, it’s not something every site owner or brand thinks about when creating their site – however, that is no longer an issue for anyone creating a site on their platform, as it’s instantly done for them.
While it’s clear that the Duda platform has made it easier for site owners to create their sites without any tech skills required, and also making sure they are mobile-ready first — Duda is also making the resolution in 2018 to provide the best learning and resource tools for site owners and brands as well. Even with all of this in mind, it may be some time before we start to see Google rank mobile-first sites higher, while pushing non-mobile friendly sites down in the rankings.
Many sources within Google such as Gary Illyes, of Google development and search, say it may be a long time coming as to when the new indexing system will be fully ready and implemented, so this is good news to web owners who are worried that they won’t make the grade when the teacher gets the grading pen out! Before you panic and start outsourcing a team of mobile-friendly gurus to make your site mobile-friendly, know that the word in tech circles right now is that it will likely be a low impact update to start.
Google may start with using the mobile-index on websites that they know won’t be impacted at first. These would be sites that are already mobile-friendly or that have passed the test previously for having a “responsive website.” That being said, it’s essential that you know the day is coming when sites will be indexed first on their mobile aspect primarily, and you could get penalized later if your site is not up to par by the formal release date.
At the same time, it’s not just about making sure your site is mobile-friendly and good in the eyes of Google, it’s also important to make sure it’s loading fast as well. This is just one of the many parameters Google will be looking at when indexing a website. To further back up this statement, just a single second delay in page response can decrease your customer satisfaction and engagement by a whopping 16%. Click here to read up on even more statistics about how a slow site can literally ruin your online business.
Source: How Mobile First Indexing Will Change SEO in 2018
- Get link
- X
- Other Apps
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